Category: Fitness

It is in human nature to try to oversimplify and even mock things they can’t achieve. This is why they attribute business success to luck, while they attribute bulking up to lifting. In reality, both …

In January thoughts again turn to fitness metrics: 10,000 steps a day, eight hours of sleep a night, 90 minutes of strenuous exercise a week — and, of course, three squirrels successfully chased per trip …

The fitness star Joe Wicks has quadrupled the size of his online business in the past year, and is now worth more than £3m.

When your phone pings to congratulate you on 10,000 steps, do you feel a glow of satisfaction? Do you maybe even reward yourself with a treat?