Personal Training and Fitness Training There are many fitness trainers and fitness coaches who consider themselves more health coaches than fitness trainers. This greatly depends upon how you interact with the client during fitness training sessions. Wellness coaching involves those who work with patients who essentially wish to modify some behaviors they’re doing in their everyday lives. For example, if a person is a heavy smoker but becomes an avid follower of the fitness program because he’s noticed a significant improvement in his overall health, he would be classified as a health coach and would likely focus on the tangible results of fitness training, such as decreasing smoking, as well as other behaviors he believes will have positive effects on his health.
The Role of a Fitness Coach One thing that all fitness coaches must have is compassion. This is critical because the clients typically don’t want to feel foolish or worse yet, targeted by a fitness trainer who isn’t knowledgeable of what he or she is talking about and doesn’t show empathy for their situation or goals. If the fitness coach does not demonstrate compassion towards the client, it’s likely that this individual won’t stick with the workout plan or seek continued guidance from the same person.
Online Fitness Coaches The Internet has revolutionized the fitness industry, making it easier for people to meet and connect with each other. It also makes it easier to promote one’s self and create an online business that caters to the needs of its clients. As such, the online fitness coach has the opportunity to take advantage of the power of the Internet to expand his or her client base. In this scenario, it becomes imperative that the fitness coach have a strategy for marketing his or her online fitness business. One way this can be achieved is by hiring a personal website to host messages and photos and track the effectiveness of the website in terms of conversion of leads into sales. Personal websites are the modern equivalent of informational websites which, when properly implemented, are capable of converting a massive number of leads into paying customers.
Personal Coaching Another common scenario in the fitness industry is the coach who is highly experienced but lacks the ability to attract clients. In such a scenario, the coach may need to create an all-encompassing profile that details his or her expertise and experience in the field as well as personal challenges that he or she has faced. This will allow the prospective client to see that the trainer has the right skill set and credibility for the job. The personal profile should also have a section where potential clients can place a custom order for coaching clients. If the coach is skilled in using social media tools such as Twitter, Facebook and LinkedIn, then he or she should also set up a page on these social media sites in order to tap into the right clients.
Fitness Coaching Certification Some fitness coaches choose to become certified in order to secure higher clients and increased opportunities. While this strategy allows fitness coaches to command a higher salary and greater freedom, certification can be a time-consuming and cumbersome process that limits personal growth. Some fitness trainers choose to take the exam after going through the coursework necessary to get certified, thereby skipping the lengthy application and training process. Others opt for the latter option, in which they gain certification after applying for the exam on their own, without the benefit of the study or training. Fitness coach certification exams are offered by various organizations that set difficult standards that must be met in order to pass.
Online Fitness Coaches Certification There are several resources online where aspiring personal trainers can search for a qualification that matches their needs. Most online fitness coach certification websites will list a list of prerequisites, including age, health status and previous education. Fitness coach certification tests cover a wide range of areas and include both technical and general qualifications. For those looking to teach others how to become fit, fitness certification offers the ideal qualification path. A fitness coach is required to have an understanding of nutrition and basic fitness training as well as technical competencies in website design, customer service and training.